Alexa Ranking - How does it Work?

One of the most obsessed parameters for bloggers and webmasters is Alexa Rank.There are few other parameters to measure the quality of a blog but due to the regular updates of Alexa Toolbar ,Alexa has got the top most priority these days.

Trust me guys most of the people judge the quality of blog by just seeing the alexa rank of it.So its time for your to take it seriously.Before finding ways to improve it lets see how does it work read on... 

What is Alexa Rank?

Alexa is owned by one of the most reputed companies Amazon.They rank every website based on few factors which we will be seeing later in this article.Lesser the alexa rank the better.

How does this Alexa Ranking work?

Most of the people might be thinking that blogs with good alexa rank have good traffic but that's not the case.Alexa Rank has nothing to do with a blog or website traffic.

Alexa only calculates those hits which pass through their system.They only track those visitors who have installed alexa toolbar on their browsers and ignore the remaining visitors who haven't installed alexa toolbar on their browsers.

• That means those blogs which gets targeted traffic i.e the visitors who have installed alexa toolbar on to their browsers get good alexa ranking whereas others don't get a good ranking even they have good traffic.

So what kind of Blogs have Good Alexa Ranking?

Blogs which are related to Blogging,SEO and Internet Marketing niche will have a much better alexa rank compared to other blogs.

Now you may ask me why these niche blogs have good alexa?The answer is simple,because bloggers and web masters are the people who have installed alexa toolbar on their browsers.So naturally those niche blogs will have a good alexa.

Conclusion:

It doesn't mean that blogs with good alexa rank have high traffic and blogs with low alexa rank have high traffic or vice-versa but it depends on the type of visitors a website is getting.If you want to increase your alexa rank stop wandering and check my post on 10 Tips on How to Improve Alexa Rank Super Fast.

Let me know your opinion regarding alexa rank in your comments.