Microsoft is officially cutting the Nokia branding on its Lumia handsets. From now on, its smartphones will be branded with the Microsoft Lumia name.
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Existing phone websites and social network accounts will transition to the new branding, and Microsoft also says it's "looking forward to unveiling a Microsoft Lumia device soon." Microsoft will, however, continue to use Nokia branding on entry-level phones—creating a tiered system where Microsoft is premium and Nokia is budget. Nice.
It's hardly a surprising move by Microsoft, which has clear desires to create its own, well-defined hardware brand. And the results look... kinda nice to be honest. It'll be interesting to see how the thoroughbred Windows handsets turn out. [Nokia Conversations]
